The creators of CUB

Franck Vercauteren and Antoine Roy, passionate about denim for more than 20 years, have launched themselves since 2011 the challenge of creating the perfect jeans for the CUB brand.

The specialist brand of jeans applies to dressing these gentlemen without ever forgetting any of them. "Dressing well when you exceed standards has always been a major challenge," quips Franck Vercauteren, creator of the brand, himself discriminated against because of his 95 meter.

With this in mind, each season, the creators of CUB jeans design collections that are always well calibrated. It is certainly no coincidence that since 2011, CUB has been the French brand of jeans acclaimed by tall men in France.    

Franck VERCAUTEREN, créateur et styliste CUB

Franck VERCAUTEREN

Antoine ROY, créateur CUB | communication | style

Antoine ROY

Founders of the Bureau Indigo style cabinet, Franck Vercauteren and Antoine Roy, aware of ecological issues, already favored for their CUB brand, denim not washed or washed with clean methods. They are now looking into local productions and jeans upcycling.

Product philosophy CUB

CUBjeans is committed to producing ethically made clothes by working with factories which respect the working conditions and health of their employees.

CUBjeans subjects its products to a minimum number of treatments and uses recycled water to limit the ecological impact on the planet.

The CUBjeans design office is based in Paris and strives to produce the best mens stretch jeans on the market through its range of styles and high-end features.

CUBjeans products are timeless with seasonal reinterpretations.