The origins :
The technical part:
Denim is a tangle of indigo and ecru threads. On a loom, the indigo threads will be the warp threads (vertical) and the unbleached cotton threads the warp. Everything then is a story of weaving… looking at the inside of jeans, it is even more visible: - oblique linear weaving (authentic, right hand / left hand twill) - alternating weaving right / left (broken twill) which maintains the cut of the canvas
The edge of each of the rolls of woven jeans is covered with a thread of contrasting color (historically red). It is this same edge that some purists look for on their selvedge jeans.
All of our trousers are cut from high-end materials. The denims and fabrics used by the CUBjeans brand have been selected for their quality, modernity, appearance, color and comfort (2% stretch which provides optimal fit while having the look of 100% jeans cotton).
CUBjeans colors and washes:
If the weaving of CUB jeans remains of the twill type, the colors of threads used can be different and bring a completely different physiognomy to the jeans. Likewise, CUB stylists can intervene on fabrics by subjecting them to:
- an over-dyeing (the whole of the jeans is immersed in a bath of color)
- an internal scraping (only the reverse of the jeans will have the chosen color),
- application of a resin on the outside of the jeans (slightly shiny layer which will fade over time, but which protects the color of the jeans while giving it a more dressy look)
By raw denim we mean a canvas denim weave (twill), which has not undergone any washing capable of lightening its color. They are perfect when looking for classy jeans to work on the offices for example.
However, CUB jeans are all washed well (household washing) once before you try them, so that the inherent withdrawal in washing is controlled and thus guarantee you an optimal fitting
A dark shaded stretch denim. A nice alternative to dark blue raw denim. The fabric is stitched with a charcoal thread for more elegance.
A stretch denim with a very authentic look (indigo blue, tobacco coloured stitching). A basic that everyone wants to have in their dressing room.
Vintage effect denims
The term vintage is linked to the worn-in effect of the jeans. It's as if you've pulled out your favourite jeans that have been with you for years. At CUB, these washes are as labour and environment friendly as possible.
Jeans with a vintage effect are very suitable for a casual evening out, unless you want to play it "Italian", combining it with a beautiful pair of polished leather shoes, a sober but chic jacket, and a well-fitted t-shirt.
A light shaded denim with a vintage sandstone wash. An interesting visual effect that underlines the stitching and construction details of the 5 pockets. The charcoal grey stitching thread plays with the codes of authentic jeans, in a revisited version.
A material with the appearance of authentic jeans, but with a comfort made exceptional by its very particular weaving...like a sweat shirt...a jogging comfort, a jeans look.
The Flex material has been a favourite with CUB customers for three seasons now. Let yourself be tempted by this terracotta/brick colour, which is just right for autumn.
The alternative to black or navy trousers is certainly charcoal grey. They are available in an ultra-modern and comfortable flex version, in a jeans cut.
Corduroy is the result of a special weave that joins two layers. The ribs of corduroy are the space between two warps, which creates the typical texture of corduroy.
The orientation of these pile patterns changes the way light is reflected from the fabric, which is why the colour of a corduroy can be seen lighter or darker from different angles.
There are thin ribs and wide ribs in corduroy.
The stretch fabrics
Natural cotton twill, dyed in the mass, for a powerful and persistent colour. For an even more pleasant touch, the fabric has been given an emery finish which gives it a slight peach skin appearance.
A mixture of linen, cotton and a little stretch, a material that is absolutely desirable for the warmer seasons. Natural, elegant and efficient